Female start-up item
One of the main objectives of the Federal Government’s Startup Strategy is to strengthen female entrepreneurship. The proportion of women receiving start-up funding from EXIST is above national average and has been steadily increasing, in particular thanks to the work of startup networks which offer a diverse range of events and support services for women interested in starting up.
This month’s featured EXIST Women Startup of the Week is Athena Club, a feminine care company that provides menstrual health products like pads, tampons, and panty liners.여자창업아이템 The company has already received $18 million in funding.
A recent study showed that when female founders raise funds from only other women, their startup is perceived to be more successful. The authors explain this phenomenon by referring to a psychological effect known as attribution bias.후토루