How to Include Opening Marketing and Advertising in Your Opening Budget
When a new business opens its doors, it’s a great opportunity to generate excitement and buzz about the brand, bring in new customers, introduce existing customers to a new location, build loyalty and even launch a rewards program. Include professional marketing and advertising in your opening budget to get the most bang for your buck.요식업마케팅
Create a social media presence for the new location to tell your story, connect with customers and other businesses and promote your events leading up to your grand opening. Use social media to announce progress photos, feature employees and share your vision for the new store or branch.
Consider having your own unique hashtag to drive participation in social media conversations around the event. Encourage your followers to spread the word using this tag, and provide a link to it on your website, in your email campaigns and on flyers you send out to local businesses.
Make a list of your target market and determine where they are spending their time and money in the community. Reach out to these groups at events they attend, either by hosting the event or by simply having a booth. For example, if you’re a bank preparing to open a new branch in a neighborhood, set up a table at a community yard sale or sponsor an event where families are expected to be present.
Holding a ribbon cutting ceremony is an excellent way to draw attention from the local media and increase your chances of having the event covered in a variety of different outlets. Recruit local city officials, prominent business owners and tastemakers from the area to help you cut the ribbon and celebrate your official grand opening.
Pack your grand opening with promotions and giveaways to lure in shoppers, especially if you’re targeting consumers. Offer discounts on products throughout the store and give away free samples. Boost your rewards programs, offering credits for additional purchases or bonus points for sign-ups during the grand opening week.
On-premises signage should start weeks before your grand opening, with “coming soon” messages displayed in windows, on doors and by the road. Once the opening date is near, switch out these on-premises advertisements for grand opening ads that boldly display the new store’s name and dates.애드리절트
Make sure you use Facebook’s audience targeting features to target your new branch opening promotions. For example, you can use the service to show your ad only to people who live within a certain radius of the new store or to those who have “liked” your company’s page. You can also run a boosted post to ensure your opening promotion reaches exactly the right audience on Facebook. Doing a few laser-targeted Facebook ads can be a cost-effective and effective way to boost your grand opening.