How to Activate a Hospital Opening
Hospital opening can be an exciting time for a healthcare system, but it can also present challenges and risks. In order to ensure a successful hospital opening, it is essential for leaders to assess their readiness long before the doors open and to plan and implement an activation strategy. 병원개원 마케팅
Activating a new building requires extensive planning and coordination, as well as an investment in specialized staff, equipment and other resources. This may include education and training, additional staff hours, media and advertising placements, a building open house, and more.
It is important for hospital leaders to be prepared to activate a new facility with minimal risk and delay, while simultaneously ensuring patient safety throughout the process.
This requires the development of a robust activation budget that covers all non-operational costs associated with bringing a hospital online, such as education and training, staffing, media placements, building open houses, and more.
A new hospital opening presents a chance for hospitals to set themselves apart from their peers. By offering cutting-edge technology, new clinical services and innovative design, hospitals can rebrand themselves as a leader in their communities.
By combining these elements, a hospital can create a culture that is centered around patients and their families, providing them with the quality care they deserve. In order to make this happen, leaders should assemble a team of people with a common vision, who work together to ensure the best possible outcomes for their patients.
Engaging the Employees: A major part of a hospital opening is communicating with and listening to the employees who will be part of the operation for years to come. By inviting them to participate in the planning, hospital administrators can get feedback on key features and upgrades.
Physician Buy-in: It’s important for physicians to feel that they are actively involved in the planning and implementation of a new hospital, as this will help them be more confident that their contributions will be valued.
By engaging doctors during the planning and activation phases, hospital executives can gain insight into their needs and desires. 병원마케팅
Strategic Goals: A hospital opening must be driven by a set of specific goals, as well as periodic checkpoints that will allow for real-time adjustments to the plan. Defining strategic goals will help hospital executives to set priorities and guide the planning and activation of the new facility.
Communications: A cohesive communications and brand strategy is critical for hospital openings.
Creating and delivering tailored messages to key stakeholders, including donors, government officials, hospital employees, volunteers and patients and their families, will help to deliver that all-important first impression and to gain enthusiastic buy-in from the community in which the new facility is located.
Taking the Lead: A leadership team should be led by the person with the strongest track record of success at the organization. A strong leader can ensure the new hospital opens on time, meets its goals and delivers a high-quality outcome for patients.
Assembling a Clinical Team with Great Care: The quality of care provided at a hospital often determines a patient’s overall experience, so it is vital to ensure that a hospital opens with an excellent clinical team.
The best way to build this type of team is by empowering the leaders within a hospital to take ownership of their departments and to empower their staff to do the same.