William Rast’s Top Women’s Spring/Summer 2010 Releases

(This guest post was written by Pammy Rosen)
who will soon have her own fashion blog!

Typically when you hear about a new clothing line started by a celebrity you don’t connote it with success. Celebrity-founded fashion lines typically are not known to be much more than another line of clothing for the general public that uses the celebrity name to market it. This, however, is not the case for the William Rast clothing line.

William Rast is a California-based fashion line that was founded by pop sensation Justin Timberlake and his best friend Trace Ayala. Over the past few years this brand has been garnering more and more attention since it first hit retail stores in November of 2005. The brand name for the clothing line William Rast came from a combination of Timberlake’s grandfather “William” and Ayala’s grandfather “Rast,” to suggest themes of family, friendship, history and heritage within their brand.

Inspired by Dixieland, William Rast pays homage to American denim heritage by using the highest quality of craftsmanship and fabrics in their denim pieces. The brand encompasses many themes of biker and western culture within their designs. As the brand continues to expand, you can find it being sold at more and more retailers including Neiman Marcus, Saks Fifth Avenue, Nordstroms, Fred Segal, Lisa Kline, Blue Genes, Harvey Nichols and other major boutiques.

Spring 2010 collection

This year’s Spring/Summer collection took the next step in the evolution of William Rast’s prospering brand. Timberlake and Ayala have titled this collection “New America” which refers to an idea of what the modern day discoverer would look like. This season had a bit of a softer edge in their women’s collection going for the concept of a “sex tomboy with a lot of class.” The color pallet of the collection has gone a bit more versatile this season with bright blues and yellows along with their usual blacks and grays.

This season also featured less studding and more bondage lacing. The most stellar looks of the collection featured several variations of denim leggings that were paired with their ever gorgeous and trendy cropped leather jackets. The hot, must have pieces from the collection includes a western inspired lace button-down, motorcycle jackets with oversized or scalloped outlined lapels, ruffle vests, and waistcoats with zippers. And of course their selection of William Rast jeans on sale is always fabulous with this season’s collection showcasing worn straight-cut classical jeans with their signature embroidered slashed “V” on the back pockets.

Jessica Biel in William Rast jeans

(Thank you so much Pammy for contributing with this amazing post!
I can’t wait to start following your blog!)

xoxo

Miss Neira

p.s Finals are over..(im alive) which means more blog time!
p.p.s Please contact me if you would like to contribute a post to Miss Neira!
(I would be happy to have you!)